LIUSHEN is a re-design project. LIUSHEN, originally named "六神". As a household name for out door body mist in China, 六神 has almost never changed its packaging and brand image since the brand was establish.
As time goes on, 六神 gradually from a classic brand to the brand that is stuck in the past. I felt it was a good opportunity to redesign it and breathe fresh life into it that would be accepted by the younger generation around the world.
Outdated design, lack of modern design elements.
Plastic packaging, not environmentally friendly.
Large size, not convenient to carry with.
Logo is in Chinese, not good for world-wide dissemination.
The original package of LIUSHEN
My goal is to add …
